TikTok is introducing a new feature that enables them to cut down on the volume of AI-created videos appearing in their timelines. This initiative comes as the company disclosed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global release. This development comes amid a rise in AI-generated material, fueled by new content generation software.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for substandard, mass-produced content that is frequently illogical or surreal.
Our research shows that numerous viewers like content made with AI tools, from computer-generated images to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its app identified as AI-generated. Overall, in excess of 100 million videos are submitted to the platform each day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI-generated videos they view by opening the “manage topic” option in the platform and picking the AI content topic. Further subjects that are already be adjusted under the setting encompass news, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s policies require content makers to label “realistic” artificially created content, and it bans dangerous deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the service will henceforth add an AI-generated watermark to content created with its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This measure is aimed to deter users from trying to evade the labeling process.
Educational Initiatives
TikTok is additionally establishing a two million dollar awareness program for professionals and organizations to develop learning resources about using AI responsibly. This project will assist educational bodies focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over proposals to cut jobs for hundreds of review team members in the UK. It is expected to cut 439 jobs in its user protection department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can protect employees by eliminating the most distressing content prior to it is viewed by staff. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable operate efficiently.”
